Singapore Airlines
Singapore Airlines has built an impressive list of credentials in the airline industry. The eighth largest carrier in Asia, it ranks sixth in the world for international passengers carried. It is the worlds largest carrier based on market capitalization. Fortune magazine ranked it the 17th most admired company in 2007. Singapore Airlines is known as a trendsetter in safety and service innovation and is consistently profitable.
In’47, airlines started doing business with a chartered flight from Singapore to Kuala Lumpur. Shortly after weekly flights were soon listed and planned to Ipoh and Panang. Malayan Airways Limited, which was incorporated by Imperial Airways, Liverpools Ocean Steamship Company and Singapores Strait Steamship Company. Over the next couples of decades the company had really grown. However due to political discrepancies in’72, Singapore Airlines was founded.
The decades of’70s and 80s saw the airlines rapid growth with the addition of destinations like India, Asia, US, Canada and Europe. In the decade of’90, Southern Africa was also added as a destination. SIA first offered a direct flight from the US to Singapore in 2004.
From its primery hub in Sigapore SAI offers 65 destinations in 35 countries. Along with its subsidiary Silk Air, SAI has the privilage of being able to connect more international destinations than any other Southeast Asian airline. Sigapoe Airlines is a member of the Star Alliance and also has codeshare agreementswith SilkAir, Virgin Atlantic, Malasia Airlines, Royal Brunei and Airlines.
Singapore Airlines has 76 planes, and the average age for those planes is under seven years old. Having newer planes is part of their strategy, so they are constantly getting new planes. In fact, in recent years they have spend $570 million improving the cabin and the in-flight service for their passengers.
Unlike any other airline in the world, Singapore’s Airline Suites offer travelers a private area blocked off from other passengers. These compartments have been designed by a world renown luxury yacht designer and are only available on the Airbus A380. They include leather seats and an LCD television along with a bed and various other first class features.
First class comes in three other variations on Singapore Airlines. The New First Class features leather and mahogany seats with LCD TV screens. Seats fold out into a flat bed. First Class SkySuites recline into a bed, offer LCD TV screens, and are upholstered in leather.
Business class offers New Business Class with leather seats that convert to fully flat beds, personal TV screens, in-seat power supply and USB ports. Also in Business lass SpaceBed seats convert into angled flat beds and feature retractable personal televisions. The Ultimo business class seats do not convert into beds.
Economy class seating has footrests, flexible headrests and private television displays. Latest chairs too offer in-seat control. Each class offer World Gourmet Cuisine that characterize areas dishes and common local fare.
Singapore Airlines offers two frequent flyer programs, KrisFlyer and the PPS Club. KrisFlyer miles are earned and redeemed on SAIs services and KrisFlyer partners which include Star Alliance members, SilkAir, Virgin Atlantic, hotels and car hire companies. PPS, Priority Passenger Service value is earned when passengers fly Airlines Suites or Business Class on Singapore Airlines and business class on SilkAir.
Tom Martens is the content syndication coordinator for South Aricas leading Flights comparison portal, which includes Singapore Airlines amongst others.